About Elite Real Estate Publications

Gary Duda, Broker at Remax Action Real Estate in Richmond, VA saw astounding success with his monthly real estate newsletter The Advantage Magazine. He created Elite Real Estate Publications to provide other real estate agents with a similar, custom-branded newsletter using the same outstanding content he produced for himself.

The Goal

The most powerful marketing strategy any agent can implement is investing in their personal brand and establishing themselves as the neighborhood REALTOR®. They do this by effectively generating leads from a geo-farm. Geo-farming is an aggressively targeted marketing offensive on a specific neighborhood or community to with the goal of becoming the specialist in that area.

“We stress to all our agents the need to create channels of business, and geo-farming has proven to be an extremely effective channel of business. The goal of geo-farming is to become the big fish in a small pond, the star of the neighborhood.” Gary said, “So when homeowners are considering a real estate transaction, it’s obvious who to call.”

Using direct mail marketing is a proven method to establishing a geo-farm. However, setting up a direct mail campaign can be a laborious process. You need to produce the content, find someone to design the mail-pieces, have them printed, put together mailing lists and mail them out to your geo-farm.

Elite Real Estate Publications’ goal is to provide agents with a turnkey, custom-branded newsletter to help them establish and dominate a targeted neighborhood.

“I saw a lot of agents sending out newsletters that were not very high quality, and I wanted to provide them with something that was up to par with the one I was producing for myself, at a price point that even my newer agents could afford.”

How Conquest Graphics developed a turnkey, custom newsletter product for Elite Real Estate Publications

With a background in journalism and his 20 plus years of experience in the real estate business, Gary is uniquely equipped to produce informative and engaging content.

“I try to focus on informing readers about every aspect of homeownership, like home safety, home maintenance, family-oriented articles and just general things that every homeowner should know,” Gary said.

Together, Elite Real Estate Publications partnered with Conquest Graphics and developed The Real Estate Monthly. A full color, turnkey, two-page newsletter, at a price point even a beginner agent could afford. The Real Estate Monthly is a leaner version of Gary’s own newsletter and includes all of his outstanding content.

Conquest Graphics collected several years of content from Gary and put them into a database, plus each month Gary provides new content. This allows agents to choose between a curated newsletter or choose some from the archives that may be more relevant to their region.

Newsletters are customized for individual real estate agents by using variable data printing, also known as mass customization. All an agent needs to do is provide is a headshot and contact information, and any piece of the newsletter can be customized to the REALTOR®. Articles can be hand picked, header images can be swapped out and even the title of the the newsletter can be changed.

Once an agent chooses what neighborhoods they wish to target as their geo-farm, Elite Real Estate Publications and Conquest Graphics guarantee exclusivity to that area. Newsletters are mailed using the USPS’s Every Door Direct Mail (EDDM) program allowing Conquest Graphics to easily keep track of which REALTOR®s are exclusive to specific zip codes and/or mail carrier routes. EDDM helps cut down on mailing costs and ensures that every homeowner in an agent’s geo-farm receives their newsletter.

Results

“We started by doing a pilot with agents at my brokerage. The Elite Real Estate Publications newsletter quickly became an integral piece of marketing that both my new and experienced agents use, and they have all seen amazing results.” Gary Said, “I have a few new agents that are using The Real Estate Monthly who have cleared over $150,000 in gross commissions this year.”

The pilot agents who have implemented an Elite Real Estate Publications newsletter have all seen measurable results. Many of them are recognized in the community for their newsletter and all of them have seen an increase in their listing inventories. Most importantly, after six months of consistently sending newsletters, agents saw an average of 25% increase in commissions which continued to grow.

“This is a very aggressive marketing attack on a geo-farm. In order to position yourself as an expert in a particular community, you must set yourself apart from other agents and consistently communicate with area homeowners.” Gary said, “With Elite Real Estate Publications, agents can saturate their geo-farm with quality marketing and very little effort required.”

To learn more about Elite Real Estate Publications visit www.eliterealestatepublications.com