With propensity mailing you are able to effectively target individuals who are likely to act in your favor and target consumers who previously were unreachable even through a standard targeted mailing list. The benefits don’t stop their either. Propensity mailing saves you money by eliminating the money spent on sending direct mail to uninterested individuals.

Propensity mailing saves you money by engaging with highly responsive individuals and not spending time and money on marketing to uninterested consumers.

Both propensity mailing and look-alike mailing provide you with a list of predictive audiences based on individual's likelihood to take a certain action. Look-alike mailing takes traits and behaviors from your ideal customer and matches them to other consumers to create a list of individuals who--similar to your customer--are likely to be interested in your product or service.

Yes, in fact, adding and audience propensity select to your current selects can improve your marketing campaign even more.

Yes, using more than one propensity can generate an even more successful campaign.

Yes, you can filter your targeted audience by how far away they live from your business’s location by utilizing Drive Time Mapping. For example, if you own a brewery, you could target individuals who show interest in beer who also live 10 minutes away. Your distance can be set to a few minutes to even a couple of hours if it’s beneficial for your marketing.