Direct Mail Integration—also known as Direct Mail Automation—helps solve these 6 common marketing problems:

• Visibility: Direct mail is guaranteed to be seen.
• Responses: Postcards have a higher response rate.
• Combined Marketing: Integrate direct mail with your email and digital marketing campaigns to generate even greater results.
• Tracking: You can track the delivery and responses of each postcard.
• Fast Results: Your postcards are sent within minutes 
• Affordability: You can now send as few postcards as you would like with bulk mailing postage rates and for only a few cents per postcard.

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What is Direct Mail Integration?

Direct Mail Integration is an automated direct mail solution where a plugin is installed into your CRM or marketing automation platform and allows you to send postcards to your audience just like you would an email.

It also allows you set up triggers that will automatically send a postcard based on a certain event or action including:

• Postcards that coincide with a certain email you send to a contact.
• If you haven't heard from or been able to reach a contact in a while.
• When someone becomes a new customer to enhance your customer onboarding process.
• If you are promoting a special event or big sale.
• A thank you postcard when a customer places an order.

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