Marketing. Advice. There is so much out there. Do this, Do that, try this, what about...it’s the best/newest/most effective way...it goes on and on.
Methods of communicating with an audience are constantly evolving, but there are the tried and true strategies that simply work. Your goal? Deliver your message right into your audience's hands. How to achieve that goal? With the workhorse of printed marketing materials; the ubiquitous flyer.
The flyer may be a basic staple in marketing and advertising game, but success is built on the basics. Because of the reduced costs compared with the other forms of advertising, using the flyers is one of the most effective ways to get your message where it needs to go. They get the job done.
Now, let’s address the biggest concern: How much is this going to cost and how do you know if you’re getting the best deal from a commercial printing company?
The Basics
There are certain variables that are going to affect the bottom line, which are fairly standard for most quality commercial printers. If you are planning on printing flyers in bulk, these are some of the basic factors that are involved in calculating your order:
Size
The standard flyer sizes 5.5 x 8.5 and 8.5 x 11. When you design your flyer, there is no reason to reinvent the wheel. There are many online template options out there to ensure that your message is exactly what you want and formatted correctly for a hassle-free printing experience. Conquest has tons of free templates available on our website to help kickstart your inner graphic designer.
Quantity
Though it can be tempting to order the minimum quantity, if you think of terms of cost-per-piece (or cost to distribute each piece) ordering higher quantities can help you stay on budget. When it comes to a smart, long-term marketing plan, printing as many flyers as you can use can pay huge dividends.
Paper. Paper. Paper.
This is the material that can make or break a project. But how do you choose? There can be an element of the unknown in final output because specialty stocks can be difficult to replicate in the proofing and approval processes. Conquest Graphics can help you take the guesswork out of the selection process. As a high-volume national printer, we purchase and store paper (in bulk!) that performs perfectly with our advanced equipment. Our Conquest Preferred Papers are always in stock and we have numerous options and coatings that are ready to go in our facilities.
Pulling your flyer together
This shouldn't be rocket surgery or brain science if you have a solid strategy. Here are some of our best tips to help you get your message out:
- Keep the information concise. Attention spans are short so make sure that your message is edited down to the crucial elements you need to convey.
- Make information easy to read by using bullet points, text boxes, and graphic elements to organize the information in readable portions.
- The right visual or image can be worth a thousand words. Choose them wisely.
- Put yourself in your customer's shoes. Think about what you would want as a consumer. What would benefit you and how would you relate this information to a friend? Be straightforward and practical.
- Call. Them. To. Action. Don’t allow the reader to be idle. Keep your words in the active voice and avoid passivity. Tell the reader to order now, call now or log on to the website. Make sure they know you want them to interact with you.
Getting materials printed can feel like a daunting process, which is why Conquest is dedicated to making it simple and easy for our customers. Since we have been in the printing industry for almost a century, we have developed the most efficient strategies and invested in the best technology. Innovative processing streamlines the order process and that is reflected in the savings that we can pass on to our customers.
Carly, our Sales Manager, offers up this perfect analogy...
"Think back to when you first learned how to tie your shoes. The process took time to learn. You had to figure out the right steps and follow them in sequence. Those first attempts most likely took you some time to figure out, and the results? No doubt, they were probably a little clumsy in comparison to the efficient and aesthetically pleasing knot that you can now produce with some experience under your belt."
When our customers have bottom-line questions, we’ve got answers. Visit our website to get a quick quote for your flyers now
If you have any questions or concerns, or you'd like help in any way, please feel free to contact us at anytime by emailing CustomerService@ConquestGraphics.com, using our Live Chat, or calling 800-707-9903.
