Alloy is a leading personal training fitness franchise that has been providing customized training programs for individuals since 1992.

Their core approach surrounds their philosophy that “people who get personalized coaching get better results.” As more and more people were discovering just how effective Alloy’s philosophy and training programs were, Alloy decided to open their doors across the country and began franchising in 2019.

The Challenge

Promotional and printed collateral is a big part of how Alloy spreads their message. When beginning the process of expanding as a franchise, Alloy knew they needed a way to support their franchisees so that they had the marketing materials they needed while ensuring that their image, quality, and brand remained consistent and strong.

Alloy knew how important their brand guidelines were and wanted a way for each franchisee to access and order the brand-compliant materials they needed easily and quickly.

The Solution

Conquest Graphics provided the right online storefront through a custom-built Web to Print Portal for Alloy to streamline and store their branded materials so that each franchisee has 24/7 access to all assets they need.

Built-in web to print design tools have given each Alloy franchisee the opportunity to easily customize certain materials including adding their specific location, website URL, marketing campaign, and contact information without interfering with Alloy’s overall image. This has given each Alloy location an effortless way to personalize brand-compliant marketing materials without having to go through an approval process.

As a part of taking advantage of a Web to Print Portal, Alloy:

• Provided easy access for each franchisee to all relevant and brand compliant materials
• Expanded their scope of materials and tools including marketing bundles and a mailing list configuration tool 
• Strengthened their brand by protecting it through ensured consistent branding 
• Gained an internal storefront for all franchisees and employees to order what they needed, 24/7 without waiting for designs, finding a printer, or running to the post office
• Gave their web to print portal users an easy way to personalize their materials while making sure their image is never compromised

Alloy’s Success

Today Alloy continues to expand and thrive in the fitness industry and because of Alloy’s custom-built online Web to Print Portal, they are better equipped to support their franchisees in easily acquiring the marketing materials they need to grow their individual locations. All while never having to take the extra time or money to ensure consistent branding across the entire country.