8.5 x 11 is the most popular of the standard catalog sizes. 8.5 x 11 catalogs offer a large amount of room for you to display your catalog content in an organized and balanced way. Commonly used for annual reports, fashion magazines, booklets, and product catalogs, 8.5 x 11 catalogs are one of the most versatile and effective direct mail marketing materials or handouts.

To help with the layout of your 8.5x11 catalog design, make sure to take advantage of a 8.5 x 11 catalog design template—also referred to as an “8.5 x 11 booklet template” and an “8.5 x 11 book template”—which we have several versions available above for you to download for free.

Before you begin designing your 8.5 x 11 catalog, it’s important that you determine your catalog’s purpose and understand who your target audience is. This will have you create a catalog that successfully delivers your marketing message and appeals to your catalog recipients.

When designing your catalog, you also need to make sure you include an eye-catching cover that attracts your readers, a table of contents, high-quality images, consistent branding, a color palette that aligns with your brand, and a call to action that your audience can’t refuse. Also make sure to include an adequate amount of negative space, a way for your audience to easily navigate to your website or contact you and easy-to-read font throughout your entire catalog design. For additional tips on designing an effective catalog, check out some of our catalog design blogs below.

If you have questions about our 8.5x11 catalog template or need assistance with your design, please call us at 800-707-9903 or head over to our design services page to request design help today!