8.5x11 EDDM postcards in portrait format are the size of the average flyer or letter sized paper. Because of this, the 8.5x11 EDDM mailer offers a large canvas for you to introduce your brand or promote a sale in a way where you can include a lot of details along with design elements that make your message stand out.

According to the USPS, EDDM mailers require special placement for the mailing information and indicia (the “top half” of the mail piece.) To help with designing your 8.5x11 portrait EDDM postcard so that it follows the USPS design requirements it’s ideal to take advantage of an 8.5 x 11 EDDM postcard template in portrait format. You can download a free 8.5x11 EDDM template in several formats above to not only ensure your design follows the USPS EDDM requirements, but so that your design also follows the correct bleed, margin, and trim area for printing.

In addition to using an EDDM design template, you must keep the purpose of EDDM in mind when designing your 8.5x11 EDDM postcard in portrait format. When mailing using EDDM or Every Door Direct Mail, you will be reaching every address on your chosen ZIP code. Because of this, you need to make sure that your design appeals to the majority of people within that specific area.

Also, while the 8.5 x 11 Flat EDDM mailer is larger than the average mail piece, you still need to create an eye-catching design so that your audience will engage with it. This means you need to include a call to action your audience can’t refuse, large text, high-contrast, bright colors, and high-quality images that are at least 300 dpi in resolution.

If you need any assistance with your 8.5x11 EDDM postcard design or have questions about our 8.5x11 EDDM postcard template in portrait format, don’t hesitate to call us at 800-707-9903 or visit our design services page to get in touch with one of our graphic designers!