Scouting Adventures Delivered: How Print and Direct Mail Guide Young Minds at Crossroads of America Council, Boy Scouts of America

At Crossroads of America Council, we champion the wholesome development of youth through engaging Scouting programs. We envision every eligible child embarking on the exciting journey of adventure, leadership, and service. To bridge the gap between dreams and reality, we aim to leverage the power of print and direct mail, creating tangible touchpoints that spark curiosity and guide young minds.

Our Established Print Products:

• Summer Camp Brochures: Our vibrant, image-rich catalogs transport families to sun-drenched campsites, sparking their imagination and showcasing the transformative experiences awaiting participants. A robust catalog leads to more children building lifelong memories and valuable skills.
• Program Guidebooks: These comprehensive guides serve as roadmaps to adventure, detailing our diverse program offerings. Accessible formatting and informative content empower our volunteers to navigate the possibilities for an Ideal Year of Scouting. We know that Scouting units with engaging programs, an annual calendar, and a budget attract and retain youth at higher rates. The program guidebook is the first step in that process.
• Membership Recruitment Materials: Flyers, new parent guidebooks, bookmarks, and other collateral become vibrant ambassadors, highlighting the benefits of Scouting with compelling visuals and impactful stories of character development and leadership growth. To reach new audiences, targeted mailers will become increasingly important as we look for ways to engage with households that may have no Scouting experience.
• Fundraiser Programs: Eye-catching programs for fundraising events serve more than just informational purposes. They showcase the cause, inspire attendees with captivating visuals of Scouting adventures, and encourage generous donations.

Vision for an Enhanced Print Journey:

A print grant would ignite an exciting new chapter in our story, allowing us to expand our reach and deepen impact. We envision:

• Targeted Outreach: Reaching previously unengaged demographics with customized brochures and mailers, expanding our Scouting family and impacting lives across diverse communities.
• Hyper-Personalized Engagement: Implementing variable data printing would personalize communication pieces further, catering content to individual interests and fostering even deeper connections with Scouting families.
• Sustainable Stewardship: Transitioning to eco-friendly paper choices aligns our environmental values with our print communications, demonstrating our commitment to responsible resource management.

The Ripple Effect of Your Support:

Your investment in our print and direct mail efforts goes beyond paper and ink. It fuels a ripple effect of positive change:

• Empowering more children: Reaching more families translates to more young minds discovering the values, leadership skills, and lifelong learning opportunities within Scouting.
• Expanding access: Tailored outreach ensures that the transformative power of Scouting reaches diverse communities, bridging barriers and fostering inclusion.
• Securing vital funding: Enhanced fundraising efforts translate to more resources for program advancement, ensuring exceptional experiences for every Scouting participant.
• Strengthening community: Deeper member engagement fosters a vibrant Scouting family, where young minds learn, grow, and make a positive impact together.

By supporting our print and direct mail journey, you become an integral part of our mission. Together, we can empower countless young minds to embark on adventures that shape their character, ignite their leadership potential, and instill a lifelong commitment to service. Invest in their future, invest in a brighter tomorrow.