Drive Time Mailing works alongside Propensity Mailing or Intent-Driven Direct Mailing. This way you can not only target an audience that is a close drive away, but you can also reach an audience who is most likely interested in what your company has to offer. For example, if you own a winery, you could target individuals who show interest in wine, are of a certain age and gender, but who also live only 10 minutes away from your winery.

Drive Time Mailing is especially beneficial when you are looking to target a specific audience who is most likely interested in what your business has to offer, but your location could persuade them to visit you even more. This is a critical marketing strategy when you have a business where consumers need to visit you. For example, restaurants, movie theaters, retail stores, wineries, breweries, parks, museums, and more. This is because distance is an important factor for people when considering whether or not to visit a place.