Being in the real estate business, you know the importance of getting your brand out there and growing your client base. Which means you need an incredibly strong and effective real estate marketing campaign.

To create success, your efforts need to combine the advanced technology that direct mail has to offer while also using reliable print materials to spread your marketing message. To help you decide the best options for you, we compiled the top-rated real estate marketing strategies along with the best materials, to guide you in choosing the right marketing path for you.

Effective Real Estate Marketing Strategies

Proximity Mailing

This form of marketing offers an innovative method of delivering your marketing message in a way that regular direct mail campaigns cannot compete with.

Proximity Mailing allows you to easily and affordably target individuals who surround your ideal clients, residents who surround a house you are planning an open house for, or the people nearest to your office. You can choose how wide your radius spreads including 5 miles or 5,000, as well as what type of demographic you would like to mail too. For example, if you are hosting an open house and want to only reach families with higher-than-average income within a 50-mile radius of the houses address, Proximity Mailing makes that easier than ever.

Geo Farming with EDDM

If you have identified an area that could benefit from your service, you can effortlessly market to residents who live in that area without knowing their addresses with Every Door Direct Mail.

Every Door Direct Mail or EDDM, is a geo farming bulk mail option that allows you to reach individuals in a certain ZIP Code or multiple ones. This real-estate marketing strategy is a successful and cost-effective way to reach a large audience of potential clients. Every Door Direct Mail provides an amazing advantage for you to blanket an entire neighborhood with your brand.

One of so many examples that shows promise for realtors, is using EDDM for an area that has many newly renovated or freshly built homes on the market. Letting a large audience know about the new listings is a wonderful way to grow your client base.

Mailbox Retargeting

Imagine how many people visit your website because they are thinking of moving or need to move but get sidetracked with digital noise or other distractions and leave without contacting you or signing up for your monthly newsletter. With Mailbox Retargeting you can convert your unknow website visitors and increase the chances of closing more deals, through the power of well-timed and relevant emails and direct mail.

This is an especially effective real estate strategy for you to reach potential clients, who were already interested, before they find your competitor.

Propensity Mailing

Just like you know how important it is to get your brand out there, you know how major it is to reach only the people who are interested in buying or selling. With Propensity Mailing you can easily deliver real estate marketing campaigns to individuals who are most likely interested.

From people likely to buy their first home, families looking to upsize, couples seeking to downsize and everyone in between. Propensity Mailing has a variety of audience propensities to filter and target, so you only reach individuals who are in-market or likely to act in your favor.

Popular Real Estate Marketing Materials

Printed marketing materials have proven to have a higher response rate compared to digital advertising efforts. And as a realtor, they are crucial in building your brand awareness and leading potential clients your way. There are many print products out there but there are a few that have shown extraordinary positive results.

Postcards

When it comes to your direct mail campaign, postcards are one of the most recommended real estate marketing materials. They are short, concise, great for direct mail campaigns, and are suited perfectly for the realty industry. They help get your marketing message across in an effective and affordable way.

Door Hangers

Marketing that is impossible to ignore. You can hang door hangers on the doors of your target audience or on properties that are for sale so people can take one for more information.

Yard Signs

Not only are they great for letting people know that a property is up for sale but they are also a highly effective way of spreading your message and boosting your brand visibility in a local area. Yard signs are hard to miss and by utilizing them, you can ensure your brand is getting noticed and your real estate message is spreading successfully.

Business Cards

The must have for every real estate agent. A business card makes networking so much easier by providing clients, prospects, or business partners with the necessary information they need to contact you. And a high-quality and memorable business card is sure to make an effective first impression.

Brochures

Brochures are a cost-efficient and successful way of sharing your message about the market, the benefits of your brand, and spreading information about the services you provide. What is great about brochures is that they can hold valuable information that can easily be handed out to clients or potential ones or even be used as leave behind materials at your open house for guests to grab.

Flyers

Flyers are perfect for showcasing property images that are for sale, guides on pricing, and information on houses on the market or any upcoming events you will be holding.

Pocket Folders

Real estate transactions require piles of documentation, contracts and more. Providing clients with a pocket folder is a wonderful way for them to keep all their paperwork organized while having your brand on hand whenever they need to look through them.

Letterhead

Printing paperwork is a given as a real estate agent so print them on custom letterhead to help your brand’s legitimacy. Letterhead is a cost-effective way to let clients know you care about the small details.

At Conquest Graphics we have a variety of real estate marketing options for you to get your brand out there and grow your client base. Click below to visit our real estate marketing page to learn more about our real estate marketing strategies we offer and to browse our popular real estate products.