When it comes to your packaging choices, you need a box style that is unique and adds value to the items that you package inside of it.

Whether you’re looking for a custom box for marketing purposes, boxing up gifts to give clients, packaging handmade crafts you have for sale, and more, you need something that protects the item or items inside and promotes your message in a professional and effective way.

Often times, people will choose a standard square or rectangular shaped box, however, a pillow box is a special box style that has proven to be just as successful, if not more, and we have everything you need to know about this unique box.

What is a Pillow Box?

A pillow box—also known as a “pillow packaging box,” “pillow gift box,” and “pillow pack box”—is a unique type of folding carton style that is commonly used for packaging small or light product items, gits, and promotional items.

These boxes feature 2 rounded flaps on each opening side of the box that folds inward on top of each other to pop the box into place creating a pillow shape.

Custom pillow boxes are used by many different industries and are suitable for packaging a variety of different products including cosmetics, jewelry, apparel, candies, health and wellness products, and more.

How do Pillow Boxes Work?

Unlike your typical boxes like a tuck-end box or snap lock box which has 4 sides with 2 openings for a total of 6 sides, pillow boxes only have 2 sides and 2 openings.

These unique boxes are constructed using a simple design with a front panel, a back panel, a glue tab, and 4 flaps.

To create a custom pillow box, first, you need to design your pillow box using a pillow box template to create the perfect shaped design. Then your printer will print your design on your chosen material and cut your box out using a die-cutter. They will then score a line in the center between the front and back panels, along the glue panel, and the flaps so the box can easily fold into place.

Glue is then applied on the glue panel and the box design is folded in half, along the center fold line that was scored, with the glue attaching the front and back panels together.

To assemble the box, the two flaps on each opening side fold inward on top of each other and get pushed down to pop the box into shape. The front and back panels will bow out when this happens to create the unique pillow shape these boxes get their name from.

What are Pillow Boxes Used For?

Many companies use pillow boxes during special events including handing out promotional items packaged in a branded pillow box at trade shows or mailing out candies packaged in custom pillow boxes to top customers to strengthen customer loyalty.

Businesses also use custom pillow boxes for packaging products for sale whether they have an online shop, are selling their handmade goods, or have a store for customers to visit. This is because companies know the importance of packaging, as a branded box helps build brand awareness and add value to the product itself.

Pillow boxes are even commonly used for packaging party favors at weddings, birthday parties, company get-togethers, and more.

Just a few things pillow boxes are used for include:

• Jewelry packaging
• Food packaging
• Party favor packaging
• Boxing up gifts
• Apparel packaging
• Boxing up health and wellness products
• Cosmetic packaging
• Soap packaging
• Product sample packaging
• Promotional product packaging
• Gift card packaging

Why Use Pillow Boxes?

If you’re not sure whether to choose a pillow box or one of the other types of boxes for your packaging needs, ask yourself the following questions. If you answer yes to any of them, custom pillow boxes may just be the perfect packaging for you.

• Are you looking for an affordable boxes for your small products, gifts or promotional items?
• Are you looking for a unique type of box to fit your unique brand?
• Are you looking for a box style that is suitable for a variety of products or gifts?
• Are you hosting an event and have favors that need to be packaged?
• Are you looking to add value to your products with a unique and branded box?
• Are you looking for a folding carton style that is easy to assemble and package items into?
• Do you want to make your products stand out?

What are The Benefits of Pillow Boxes?

Benefits of custom pillow box packaging include:

• They easily pop into shape and are easy to assemble.
• Customization options are endless.
• They can include window cut outs.
• They use less paper than other box types, making them more affordable.
• Their unique shape helps make the products inside stand out.
• They come in multiple sizes and materials.
• They easily open and close.
• They are great for a variety of products and every industry.
• They add value to the items packaged inside of them.
• When customized with your brand they build brand awareness.
• They can include full color printing on the outside, inside, inside and outside, or no printing.

Where Can I Buy Pillow Boxes?

Printing companies like Conquest Graphics offer custom pillow box printing in a variety of standard materials and sizes as well as custom options.

If you’re interested in getting started on your pillow box project, click the button below and head over to our pillow box product page and tell us what you’re looking for. We even offer free pillow box templates to help you design the perfect pillow box!