There are a ton of options when it comes to outdoor business signs.

And the trick to choosing the right one and most effective type of outdoor business sign for your company is to narrow them down to choose the best one for your goals and budget.

Read further to discover what the best types of outdoor business signs are, who uses them and why they are important for promoting your message so you can choose the right outdoor signage for whatever your outdoor project is.

Vinyl Banners

What are Vinyl Banners?

Vinyl banners are made from waterproof, durable, lightweight 14 oz, 15 oz, or 18 oz heavy-duty vinyl.

These types of outdoor business signs are popularly seen in almost every shopping center, city, town, or business and they come in a variety of styles including:

• Retractable Banners: these are portable vinyl banners that easily roll up and down for easy assembly and disassembly
• X-Stand Banners: these types of vinyl banners stand on their own and the art, or vinyl part of the sign, can be easily replaced for signs that change frequently
• Vinyl Banners With Grommets: can easily be hung on walls, from ceilings, or draped over tables with the use of grommets and rope or other hanging devices

Who Uses Vinyl Banners?

Any business who has a message to promote uses vinyl banners for effective outdoor business signage including:

• Restaurants
• Car dealerships
• Retail stores
• Car washes
• Nonprofit organizations
• Salons
• Real estate agencies

What are The Benefits of Vinyl Banners?

• Extremely affordable as vinyl is one of the most cost-effective sign materials available
• Exceptionally durable and can withstand any weather condition including rain, wind, and snow
• They have a long-life span, and depending on the location can be usable anywhere from 3-12 years
• Versatile as they come in a variety of sizes and can be easily hung or stand on their own using a retractable stand or x-stand

Directional Signs

What are Directional Signs?

Outdoor directional sign's purpose is to direct your audience. They often include images of maps or arrows to help people navigate to their destination with ease.

Who Uses Directional Signs?

Directional signs are commonly placed near roads, parking lots of shopping centers, campground trails, and other places to help people find a certain location. Many businesses use directional signage including:

• Real estate companies
• Any business who is located in a complex or shopping center
• Campgrounds or RV parks
• Museums
• Amusement parks

What are The Benefits of Directional Signs?

• Because they come in a variety of materials including corrugated plastic or aluminum, they can be created to meet any budget
• They help customers and prospects navigate to your location with ease while also building brand awareness for anyone who passes by your sign
• You can get creative with directional signage including adding images of maps or choosing a custom shape like an arrow for your outdoor business sign shape

Yard Signs

What are Yard Signs?

Custom outdoor business yard signs are created using corrugated plastic along with a sign stand and come in a variety of sizes including custom sizes.

They are very affordable and effective at successfully promoting a message and gaining the attention of anyone who passes by them and can be placed in a variety of locations.

Who Uses Yard Signs?

Many different types of businesses and organizations take advantage of custom outdoor yard signs, and some popular types of yard signs include:

• Real estate yard signs
• Political yard signs
• Construction yard signs
• School board yard signs
• Restaurant yard signs
• Now hiring yard signs
• Lawn care or landscaping yard signs

What are The Benefits of Yard Signs?

• Yard signs are one of the most affordable types of outdoor business signs available
• Can be placed in a variety of locations including front yards, street corners, construction sites, and outdoor events
• They are very lightweight while also being extremely durable and suitable for long outdoor use

Backlit Signs

What are Backlit Signs?

Custom backlit signs are a special type of outdoor business sign with the purpose of illuminating your sign’s message making it easy to read in a darker setting.

They are typically printed in any shape and on a variety of materials that make it possible for the message to be illuminated when a light source accompanies the sign including acrylic, polystyrene, and white sign grade poly carbonate.

Who Uses Backlit Signs?

Many industries use custom outdoor backlit signage, and they are popularly seen in the fronts of businesses that are open late or have high traffic passing by during the evening hours including:

• Hotels and other hospitality businesses
• Restaurants
• Gas stations
• Grocery stores and marketplaces
• Shopping centers
• Entertainment businesses

What are The Benefits of Backlit Signs?

• They are easy to see at night as well as during the day, making them perfect for businesses who have heavy traffic in the evening
• They can withstand any weather condition and are designed to have a very long-life span
• With the illumination a light source provides, backlit signs build better brand awareness and help drive traffic to your business

Ground Signs

What are Ground Signs?

Ground signs are any type of outdoor business sign that sits low to the ground or displays at eye level while standing or being inserted into the ground. This could include yard signs, banners, POS displays (or point of sales displays,) or other types of outdoor business signs including:

• A-Frame Signs: come in a variety of materials like cover stock, polystyrene, and more and are inserted into an a-frame stand
• Monument signs: materials include aluminum, expanded PVC and more and are commonly used to promote a business where there is high traffic like near a road or sidewalk
• Post Signs or Pole Signs: come in a variety of materials as well including aluminum, polystyrene, and more, and are designed to hang from or be attached to a post or pole

Who Uses Ground Signs?

Many different businesses use ground signs for a variety of purposes including promoting a sale, an open house, their brand, store hours and more.

Popular types of businesses who take advantage of ground signs include:

• Real estate agencies
• Restaurants
• Banks and credit unions
• Law firms
• Retail shops
• Museums
• Car dealerships

What are The Benefits of Ground Signs?

• They come in a variety of materials, making them suitable for small businesses or larger ones and any budget
• They are meant to be a more permanent outdoor business sign as they are very durable and last for many years depending on the material you choose
• Because they are designed to be seen at eye level and placed in high traffic areas, they are effective at building brand awareness and advertising any message

Vehicle Graphics

What are Vehicle Graphics?

Vehicle graphics or vehicle decals are any advertisements or outdoor business sign that is placed on your car or truck.

Their purpose is to promote your brand or marketing message wherever you travel and come in a variety of types including:

• Car Magnets: custom car magnets can be printed in any shape or size and are perfect for outdoor signage like magnetic food truck menu boards, smaller magnets with your company’s logo, or a larger car magnet promoting your brand and website
• Car Window Decals: car window decals or back window decals can promote your brand or message on your car window and allow for stunning graphics to be seen from the outside of your vehicle with an unobstructed view from the inside
• Vinyl Car Decals: thanks to adhesive vinyl, you can promote your message without damaging the paint on your car or truck and they can withstand any weather condition

Who Uses Vehicle Graphics?

Any company can benefit from using vehicle graphics, especially companies who travel a lot or even companies who don’t have a physical location, like eCommerce only businesses, but still want to effectively promote their brand and build brand awareness.

What are The Benefits of Vehicle Graphics?

• They help build brand awareness even when you are on the road
• They come in a variety of materials, shapes, and sizes to meet any goal or budget you may have
• They are extremely durable, no matter what material you choose, and are built to last for a very long period of time
• They do not cause any damage to your vehicle

Window Graphics

What are Window Graphics?

Window graphics, or window decals, are a cost-effective and high-impact type of outdoor business sign.

These outdoor advertisements can either be placed on a storefront window, glass door, car window, or any other glass or smooth surface and can come in permanent or temporary adhesives like perforated window decals or window clings which uses static cling to adhere to glass.

Who Uses Window Graphics?

Any size business, from small and family-owned businesses to large franchises or enterprises can take advantage of custom window graphics. Some popular organizations who use these powerful outdoor business signs include:

• Credit unions or banks
• Restaurants
• Retail shops
• Tech companies
• Personal care companies or salons
• Car dealerships
• Car washes

What are The Benefits of Window Graphics?

• Window graphics are extremely affordable
• They can be printed in any shape or size to fit any custom window graphics project
• They come in temporary or permanent materials that are easy to install
• Even permanent window graphic materials like vinyl adhesive are easy to remove leaving no residue
• Perfect for promoting a sale, store hours, or your brand

Wall Signs

What are Wall Signs?

Custom wall signs are displayed parallel onto a wall and come in a variety of materials, shapes, and sizes, from small decals to wide-format graphics.

They are perfect for adding life to a dull outdoor wall, promoting your brand on your storefront, and so much more.

Some popular types of outdoor wall signs include:

• Dimensional Lettering: these signs are typically displayed above a business’s entrance to promote a business’s name
• Wall Decals: wall decals or wall graphics come in multiple adhesive materials and display beautifully on almost any outdoor wall
• Logo Signage: these signs are commonly made using aluminum, expanded PVC, or polystyrene and are hung on the wall of a business to promote the business’s brand

Who Uses Wall Signs?

Any business that has an exterior wall—including restaurants, doctors' offices, markets, retail shops, law firms, and more—should and do take advantage of wall signs so that customers and prospects can easily find their location.

What are The Benefits of Wall Signs?

• When promoting your logo or business name they help build better brand awareness
• They come in a variety of shapes and materials to meet any custom sign design and budget
• They help your business’s location stand out from surrounding buildings and competitors
• When designed well, they are the perfect first impression
• They are built to last for a long period of time and through any weather condition making them very cost-effective

Blade Signs

What are Blade Signs?

Blade signs are similar to wall signs. However, instead of displaying parallel to a wall, blade signs are a type of outdoor business sign that hangs perpendicular to a wall of a business.

They are typically made of materials such as aluminum, polycarbonate, or acrylic and their purpose is to be visible from the street or other place where there is high foot traffic helping prospects and customers locate and take notice of your business.

Who Uses Blade Signs?

Just like standard wall signs, blade signs are a type of outdoor business sign that any business can take advantage of including:

• Retail stores
• Doctor offices
• Banks and credit unions
• Restaurants
• Law firms
• Salons and other person car businesses
• Real estate agencies
• Markets and grocery stores
• Car washes
• Car dealerships

What are The Benefits of Blade Signs?

• Blade signs can get over 70% more views than a standard wall sign depending on the placement and location of where they are displayed meaning they build better brand awareness
• They help grab the attention of people passing by for businesses that may be hard to locate or that are tucked away behind other buildings or other obstructions
• They bring in more foot traffic thus increasing your sales
• They are made using durable materials that are designed to last for many years
• They can be die-cut to meet any custom shape

Get Started on Your Outdoor Signage Project

There are so many types of outdoor business signs, and we can offer you the perfect sign for your goals and budget.

Click the button below to explore our most popular sign options and let us help you create the perfect outdoor business sign that exceeds your goals and meets your budget while helping you increase your sales.