Print advertising is one of the best ways to inform prospects and customers of your brand and to promote your company’s offerings.

While digital advertising has increased in popularity, print advertising remains one of the most effective advertising strategies for many marketers.

Print advertising is a top choice for many reasons, including:

• You can measure print advertising results 
• Consumers prefer receiving and trust print advertisements over digital ads
• Print advertising generates the highest response rates
• You can target the exact perfect audience for your company
• There is less competition which helps your brand stand out
• Print advertising combined with digital generates even better results
• There are numerous types of print advertising to fit any goal and budget

Let's take a look at the top types of print advertisements so you can begin gaining the many benefits of print advertising today.

6 Effective Types of Print Advertising

Direct Mail

Direct mail is one of the most effective types of print advertising that allows you to reach your audience in a tangible powerful way, that’s delivered directly into their hands.

This is such a powerful type of print advertising because with direct mail you can target specific audiences based on demographics, interests, web activity, locations, etc., you can automate direct mail, and you can track direct mail responses. On top of that, consumers enjoy and prefer being contacted by companies via direct mail rather than by email, social media, or phone calls.

With direct mail comes a variety of printed advertisements to choose from. Postcards are one of today’s most popular and successful types of direct mail, but there are numerous other types to choose from that can fit your exact goals including direct mail brochures, catalogs, greeting cards, letterhead and envelopes, and newsletters.

Catalogs and Magazines

Catalogs and magazines are effective types of print advertising that are versatile and extremely important for promoting sales, products, services, details about your business and more.

When catalog designs are designed effectively, these multi-page print advertisements can increase website traffic and foot traffic. Plus, a shocking 84% of consumers reported that they enjoy receiving catalogs.

Catalogs and magazines are also great materials to showcase other companies' print ads, which can help you increase your return on investment. For example, sell ad space within your catalogs to businesses who compliment yours, to make a profit on creating your catalog, as well as to bring in a wider audience.

Brochures

Many people become familiar with a brand when receiving a brochure. Brochures not only can be used within a direct mail campaign, but they are also the perfect handout or sales leave behind.

Brochure print advertisements are an affordable way to provide your audience with detailed information about your brand and what your brand has to offer. Because brochures are so cost-effective, they can be used by every industry. For example, a realtor can use brochures to present a house during a house showing, a nonprofit can use brochures to drive donations, or a restaurant can use a brochure as menus to advertise their selections.

Custom printed brochures are interactive print ads that when used correctly help you establish credibility and drive attention to your brand. Brochures also come in a variety of sizes and folds including the half-fold, tri-fold, no-fold, or z-fold brochure, providing you with options so you can choose the perfect type of brochure to fit your exact advertising goals.

Posters

When it comes to print advertising, posters are most often used in high-traffic public areas to promote a brand, a sale, a new product, or service.

Custom posters are one of the most affordable wide-format print advertisements, making them a top choice for any advertising campaign and any industry. For example, a restaurant can use poster advertising for promoting a new entre, a retail store could use posters to promote a huge sale, or a bank could promote their low-interest rates.

A well-designed and eye-catching poster with an intriguing call to action and bold design elements will also help you build a strong brand identity.

Banners

Banners are a type of print advertising that most commonly are used outside storefronts, large event gatherings, at trade shows, or other high traffic areas to effectively promote business, a specific event, deals and promotions.

Custom banners are large format print advertising products that are sure to catch the attention of anyone who passes by. They come in a variety of sizes and styles including hanging vinyl banners, retractable banners, and x-stand banners.

Door Hangers

Door hangers are types of print advertising that are printed with a cutout to fit around door handles. Door hanger advertisements are perfect for placing on residential doors within a community, hung on office doors, or hotel room doors.

These types of advertisements are especially effective when you’re looking to promote and build awareness around your service, product, grand opening, or campaign. For example, a lawn care company can distribute informational and promotional door hangers within a neighborhood where one of its customers lives, a cleaning company could hang door hangers around a large office building, a delivery restaurant could hang their door hangers on hotel room doors, or a politician could handout door hangers within a community to promote their goals.

Types of Print Advertising: Which one will you take advantage of?

While these are some of the most effective and popular types of print advertising, there are so many other types to choose from, including wide format custom signage like window decals, ceiling danglers, car magnets, yard signs, and more. Other smaller types of print advertising include bookmarks, promotional calendars, letterhead, rack cards, and statement inserts.

Because print advertising is so effective, it’s important to at least use one type of print advertisement within your advertising efforts. Luckily, at Conquest Graphics, we have a wide variety of materials to choose from, including all the ones listed above. Plus, we even have free design templates for each type of print advertisement so you can design yours perfectly!

To get started, head over to our homepage where you can explore our products and services so you can launch the perfect advertising campaign for your exact goals and budget.