EDDM stands for Every Door Direct Mail, and it is a mailing program developed by the USPS designed to help businesses reach every address in a specific area without the need for a mailing list. EDDM allows you to distribute promotional materials, flyers, menus, or other direct mailer types to a targeted audience by selecting specific ZIP codes or carrier routes. It is an ideal marketing strategy for businesses to increase their local presence and customer base.

We did the research and compiled the top 6 mailing list companies for 2024 so you can choose the best direct mail list company for your goals.

To understand how much a direct mail campaign will cost you, including the direct mail cost per piece, the postage costs, mailing list costs, and more, let’s take a look at all factors that will determine the cost of direct mail advertising.

Here is everything you need to know on planning and selecting your Every Door Direct Mail routes so you can market to the right audience for your business.

Take a closer look at what EDDM is and discover its advantages and disadvantages, so you can determine whether it’s the right option for your business.

Explore the most effective strategies for reducing direct mail postage costs, ensuring that every penny you invest works harder for your campaign.

Acquiring addresses for a direct mail campaign can be done in several approaches, and depending on who you want to target and your goals and budget, it will help you determine the best option for you.

Are you looking for an affordable and easy solution to increase exposure to your business? Using Every Door Direct Mail or Saturation Mail could be a tool that can help your business grow. EDDM and Saturation Mail are very similar bulk mailing options offered by the USPS and understanding both is vital to choosing the right option for your business.

If your business could benefit from reaching a large audience within a specific area, EDDM is a cost-effective and successful marketing strategy to utilize and we have the details on how to do an EDDM mailing.

From design insights to postage secrets, discover cost-effective solutions that will enable you to save money on your direct mail campaign while maximizing its ROI.

Take a look at the different factors that influence the price to print and mail 1000 flyers so you can distribute your marketing dollars in the best way possible to meet your goals and budget.

We put together some helpful tips and inspiration so you can design an annual report that grabs and keeps your audience’s attention while reflecting your brand professionally. We also included a full rundown of what to look for when finding a printer to print your annual reports.