Print marketing has always been an effective tool for marketers in every industry. Innovative advancements in print and direct mail marketing have allowed companies to increase their marketing success even further.

While digital marketing is necessary, digital noise and AI-driven decision-making are louder than ever. We're all adapting to scrolling past online ads, ignoring marketing emails, and asking AI for suggestions and answers, making incorporating both digital and print marketing important. So, what print marketing trends should you add to your marketing efforts this year?

We've done our research and put together a guide of the top 5 print marketing trends for 2025.

#1 More Integrated Marketing

While print marketing is effective on its own, it's even more effective when combined with digital marketing. And with the rise of AI-driven decision-making, fewer consumers are clicking through emails and search results. Because of this, it's essential for businesses to integrate print with digital marketing to maximize their reach and engagement.

Some successful integrated marketing tactics for 2025 include cross-media campaigns that include QR codes on print pieces, leading recipients to online content, or combing direct mail, email, and online ads to get a specific message in front of an audience multiple times and in multiple places to increase the chance of conversions.

#2 Streamlined Marketing Processes

For many marketers, print marketing can be a long, manual process. It typically requires designing, locating art files, reviewing and editing artwork, requesting a quote, placing an order, and approving proofs for every project. Because of this time-consuming process, more and more businesses are switching to streamlined marketing processes using a Web-to-Print Portal.

Web-to-Print Portals are private online storefronts that house a business's branded materials. Within seconds, the business can order its business cards, signage, apparel, drinkware, catalogs, direct mail, and more. Each product is built to the company's exact specifications and includes its pre-approved, on-brand designs.

If a new employee needs business cards, they can visit the portal, insert their contact information, and place an order. If franchisees need table tents, branded polos, and a business sign, they can do so independently. No locating artwork, contacting the marketing team, uploading files, or worrying about inconsistent branding.

Web-to-Print Portals are a print marketing trend that streamlines the process, saving you time and protecting your brand.

#3 Sustainable Print Marketing

As environmental awareness grows in 2025, it's more important than ever for businesses to make sustainable choices in their print marketing efforts.

Choosing a printer that prioritizes recycling, offers eco-friendly inks and coatings, uses energy-efficient printing technology, works in clean manufacturing environments, and works as a team to implement and grow their sustainable practices reduces environmental impact and appeals more to your eco-conscious audience.

Bonus: The rise of UV technology - A major print marketing trend to consider implementing for your sustainable practices is switching from aqueous coatings to UV inks and coatings. Traditionally, aqueous coatings were used to achieve specific finishes like a matte, satin, or gloss finish. However, aqueous coating is no longer needed with new UV LED curing technology. By opting for UV coating or velvet or gloss stock using UV inks, you can achieve similar stunning finishes that are more durable, and the process releases fewer chemicals into the air and uses less energy.

#4 Personalization & Targeted Approaches

Personalized, targeted marketing continues to trend and is expected to become even more popular in 2025. By using techniques like targeting consumers when they're actively searching for what you offer and integrating custom elements like names, product images, and personalized offers for each recipient using Variable Data Printing, businesses can increase their engagement rate and ROI.

For example, by leveraging data, a business can launch a targeted direct mail campaign that reaches consumers who are in market for what they offer and then send them a postcard that includes their name in the headline and an image that aligns with their interests to deliver relevant, more engaging print media.

#5 No Minimum Postcard Mailing

As prices seem never to stop rising, many marketers look to send direct mail to smaller, more targeted audiences to save on resources while generating a higher ROI. However, you don't gain bulk mail postage discounts if you send to smaller audiences. Or do you?

Postcard Commingling is postcard mailing with no minimums. Whether you need to send 1, 5, 25, or 100 postcards to a targeted audience, you can do so with bulk mail discounts applied.

It works by combining your print marketing with other companies'. For example, suppose you have 10 postcards you want to send out. Another company has 60, and another has 130. In that case, all three separate mailings will be combined to meet the minimum quantity for bulk mail postage discounts, so you all pay only the lowest postage rates.

Now that you have discovered the top print marketing trends for 2025, you're ready to start planning for a successful year. When you're ready to get started or if you have any questions and need help researching the best options for your goals, feel free to contact us, or you can click below to explore more print marketing ideas you can get started on today.