To grow your business, you need your message to be seen. There are so many advertising strategies to get the word out and your message to your audience, but there is a category of advertisements that play a crucial role.

This category is business signs. And no matter what industry you are in, you need to harness their full power through an eye-catching design.

Luckily, whether you are designing an indoor or outdoor business sign, these tips below will help you easily design eye-catching business signs that successfully bring more people to your business.

Tips for Designing Eye-Catching Business Signs

1. Start With a Clear Understanding of Your Signs Purpose

Before you begin designing your business sign, you need to have a clear understanding of what your sign's purpose is.

Start by outlining your goal. Are you looking to design a simple logo sign to display on your storefront or are you looking to promote a huge sale or event?

No matter what your goal is, or whether your sign will be an indoor or outdoor business sign, you will need to match the type of sign and the design to your goal.

Different types of business signs have different purposes and when you completely understand what the purpose of your sign is, you’ll be able to choose the right type of sign and then begin creating an eye-catching sign design.

2. Keep Your Message Simple and Intriguing

We all know with a good design, less is more.

And there is no exception when designing a business sign and an eye-catching business sign is like a good email subject line: short, sweet, grabs the attention of the viewer, and intrigues them to want to learn more or act right away.

Whether you’re designing a sign that helps customers identify your business or are designing a promotional sign to market a big sale, in your business sign design, you want to include clear language that gets straight to the point.

Business signs with a busy design and lengthy message won’t stand out. If you look at your sign design and there are text or design elements that don’t need to be there, remove them.

A simple business sign design with a clear yet intriguing message will always catch the eye of anyone who passes by.

3. Make Your Sign Pop in Its Environment

Another trick to designing an eye-catching business sign is to take the environment of where your sign will be placed into consideration.

Depending on where your business sign will be placed needs to have influence on your color choices.

For example, if you are designing an outdoor business sign, think about the color of the exterior wall or the foliage that will be surrounding your sign. Then choose contrasting colors for your sign design to make it pop in its environment.

Or if you are designing a restaurant sign for the interior of your business, and your restaurant has a dim atmosphere, choose bright colors with a pop of color to increase your signs visibility and so it grabs the attention of your audience.

Colors have a major impact on how your sign is perceived, which means you need to choose colors that reflect your brand, your message, colors that evoke a certain feeling, and colors that stand out in your sign's environment.

4. Design a Sign That Relates to Your Audience

Depending on who your audience is, you want to design your business sign specifically for them.

For example, if you are designing a real estate sign, and you are targeting a young group of homeowners who are interested in modern-styled homes, then design a sign with a modern style. Include images of a modern home and a young happy couple.

Or if you are designing a sign for your restaurant which is a family-style restaurant, then include an image of a family enjoying a meal along with a warm and inviting color pallet to let your audience know you are family-friendly and have dishes each of their family members will love.

People relate to other people and are attracted to what they enjoy. It’s as simple as that, which means to create an eye-catching sign design, you need it to be created for your specific audience to catch their eye.

5. Drive Attention with Great Imagery

Using high-quality imagery within your business sign design is another great way to create a sign that gets attention.

Choose imagery that relates to your message. This could be as simple as your logo or a graphic, or it could be more detailed by hiring a professional photographer to capture a beautiful image of your product.

For example, real estate sign designs are more eye-catching when there are images of happy homeowners or beautiful homes, lawn care company signs are more eye-catching when there is an image of a fresh cut lawn and well-crafted landscape, and restaurant sign designs attract more people when there is an image of a delicious entre.

6. Don’t Forget Your Logo (And Make it Stand Out!)

Your brand is so important and is the whole reason you are designing a business sign in the first place.

So never ever forget to include your logo and any other crucial branding elements within your business sign design.

Better yet make it stand out! Place it in the center, or in every top right corner of every sign you design to build strong brand awareness through consistent branding. 

Even design a sign just for your logo and brand like dimensional lettering above your business’s entrance, a blade sign with your logo on your storefront, a logo sign to feature in your waiting room, or even a wall decal that displays your brand’s slogan above your checkout counter.

7. Keep Your Sign Designs Consistent

Once you have created the perfect eye-catching sign design, you’ll want to keep that design consistent for your other business signs as well.

Of course, a new campaign can result in a new design but for the same campaign, keep all your sign designs consistent.

This will build better awareness and increase the number of people who take you up on your offer.

This also goes for your permanent signs as well. For example, if you have outdoor business signs like a blade sign, a storefront wall sign, and a window decal as well as indoor business signs like a logo sign above your reception desk, you want to keep all these sign designs consistent.

This is because the more people see your logo and your brand’s main message, you will have a better chance at building strong brand awareness.

When you stick with consistent branding, your brand becomes more recognizable resulting in better business growth.

8. Choose the Right Custom Business Sign Provider

Designing an eye-catching business sign also requires you choosing the right materials and quality.

And printers like Conquest Graphics can help you bring your sign design to life, though not only an excellent price that meets your budget, but also by providing you with a high-quality, stunning sign that reflects and enhances the eye-catching design you created.

Click the button below to check out some of our most popular custom business sign options. And when you’re ready, we’ll help you create the perfect sign!