Print marketing is essential for all business types during the holiday season to increase sales, attract new prospects, strengthen customer loyalty, and enhance brand awareness.

But what are the best marketing materials for your brand's goals? Read further for a list of some of the most effective holiday materials so you can begin your holiday campaign on the right foot.

Promotional Gifts

Everyone loves a gift they can use long after the holidays, so branded promotional products are the perfect marketing item to give your target audience. They are thoughtful and useful, keep your brand top of mind for many years, and chances are your competitors aren't using them, so they make your business stand out.

Consider items like personalized mugs that remind your audience of your brand every time they sip coffee or drink hot cocoa with their family. Other items that will make an impact include customized pint glasses, golf balls, notepads, and more!

Promotional Calendars

Offering your target audience a free promotional calendar that includes your contact information, monthly deals, product descriptions, or service details allows you to advertise your brand all year round.

Think about it: if you include your logo, contact information, and offer on each month's page, your calendar recipient is exposed to it whenever they check the date or jot down an upcoming event. Consider including QR codes with each offer so that your audience can quickly scan the code and request a quote or make a purchase.

Custom Banners

Custom banners are low-cost, effective signage ideal for promoting a seasonal sale or holiday event or greeting your audience as they enter your business.

You can hang your custom banner outside your storefront or the entrance of your restaurant or display it inside your business to advertise your message. For an added benefit, design your banner with a holiday theme to bring joy to your audience and jazz up your business with the holiday spirit.

Product Inserts

Product inserts are a must during the holidays if you sell goods online. They are affordable cards that contain a message from your brand and are inserted into the shipping box or product packaging. They typically include an introduction about your business, details about a related product the customer might be interested in, or a coupon code for the customer's next order.

Because online sales are much higher during the holidays, product inserts are the perfect way to encourage repeat business and build strong brand recognition.

Holiday Postcards

You need to start promoting your upcoming seasonal sales right before the holidays, and postcards are one of the most effective marketing materials for this purpose.

Create an eye-catching postcard design to celebrate the holidays. Include a coupon or promo code and send it to your target audience to increase holiday sales. If you're directing your audience to an online source, make sure to use a QR code with a unique URL so you can make it easier for your audience to take action and track responses.

Point of Purchase Signage

Point of purchase (POP) signage is print marketing materials that promote products and entice people to buy them. During the holidays, POP signs are essential for promoting new products and seasonal sales. Consider point of purchase signs like holiday promotional posters, window clings, ceiling danglers, wall decals, table tents, and standing banners. Make sure to use large and bold font within your sign design and include colors that pop and catch the eye of anyone passing by.

Greeting Cards

One of the most well-known holiday printed materials, greeting cards are a great way to build customer loyalty and encourage repeat business. Consider sending your customers a holiday greeting card to let them know you are thankful for their business. While a simple thank you can go a long way, you can also use greeting cards to promote a new product you think your customer would enjoy or offer a discount for your services that your customer can use in the new year.

Now that you've gotten an idea of what printed marketing materials you should use for your holiday campaign, you're ready to get started. Click below to explore some popular products your business can take advantage of to increase sales and build strong brand awareness around the holidays.