Are catalogs still relevant? Paper catalogs used to be the primary form of advertising for many retailers. The very word catalog likely brings to mind the inches-thick Sears mailers that filled mailboxes for decades. Some say printed catalogs are dying, but evidence proves this is a not the case for numerous reasons.

Designing a poster can be a daunting task for anyone, especially for those who think they lack the eye for design. One of the biggest obstacles standing in the way of many would-be designers is a lack of confidence in their own artistic abilities…But, armed with these tips, anyone can begin to develop a basic understanding of the principles of design, giving them the confidence and knowledge they need to organize their message in an effective poster design.

Catalogs may be one of the most critical pieces of your marketing campaign, displaying products to both customers and prospects. The Data and Marketing Association's recent survey showed that 42% of consumers read catalogs that they receive in the mail. Make sure your catalogs are up to snuff with the help of this week's blog.

Out of all the chaos and clamor of trade shows, some of the most important business opportunities can arise that will set you apart from your competitors and connect you with potential clients. In some cases, the amount of preparation required and indecisiveness over what marketing materials to utilize can paralyze expo invitees and cause them to forego the absolutely priceless and vital experience of attending these shows within their respective industry.

It's an age old debate: is the future of marketing in digital media or print? From a managerial point of view, it may sometimes make sense to drive towards simplification by cutting one media and specializing entirely in the other. But as industry experience and studies show, it's actually a pretty even balance between the two that maximizes the value of marketing efforts.

If it weren’t for air conditioning, think of how uncomfortable and unproductive the summer months would be. Air conditioning is important for a multitude of reasons ranging from workplace efficiency to personal comfort. But how did air conditioning come to be? As it turns out, the printing industry is responsible for its discovery, and its history is quite interesting.

While both the brochure and the catalog are highly effective marketing materials, they can be made even more powerful in their delivery when they combine the right kinds of information with the right design or layout for that information. There are still a number of key differences and technicalities that distinguish one from the other and can help us decide what to print next.

Print automation is a highly complex process of identifying inefficiencies along a given print workflow and eliminating them or adding new steps or technology to alleviate them. It must strike the perfect balance that varies from print shop to print shop. In general, however, the benefits to customers tend to be the common goal of these efforts.

One surprising fact just released in a report earlier this year is the cold, hard evidence we needed to convince you our obsession with web-to-print is totally rational. Check out this week's blog to learn how the online e-commerce marketplace model is adapting to the world of print.

People experience different media in different ways and they can often have a favorite form of media that they feel resonates with them the most. For example, you may feel that you retain information better when reading it from the printed page vs. a computer screen. Today we took a look at two main categories of media, digital media and printed media, and dig deeper to uncover some of neuroscience and psychology that subconsciously lies behind customer decision making.

Save big on metallic printing by going with printers that use metallic dry inks to produce their shimmery effects instead of using traditional, expensive foil stamping. Get free design files for basic holiday greeting cards that are pre-configured to correctly make use of metallic inks and spot coatings.

Consider this scenario. You’re sorting through the day’s mail and you come across two postcards from different local retailers. One addresses you as “Current Resident” and features images of standard sales items. The other postcard greets you by name and features images of products that you previously purchased.