In recent years, printed catalogs have been making a comeback. With the ever growing array of digital marketing that consumers are subverted to on a daily basis, and the inescapable allure of device screens, engaging with a brand through a tactile medium like a catalog is a refreshing escape from onscreen time.

You may think that the effectiveness of print marketing has diminished due to the widespread popularity of digital marketing channels. The fact is, print is not just surviving, it’s thriving. Consumers are constantly bombarded with digital marketing, so much that they start to become blinded by the constant onslaught of web advertisements, and never-ending emails.

If your business has been impacted by the cancellation of a trade show or major event due to the coronavirus, you're not alone! Almost every business, whether they rely on trade shows for their business' growth or not, has been negatively impacted in some way by the Coronavirus' spread. Here's how we can creatively pivot through the power of direct mail marketing and move forward without taking too much of a loss during this time of international damage control.

Why does the price for print keep going up? This question is one that we get a lot, especially around when we have to make changes to our pricing structure. If you've ever wondered what marketplace dynamics may be at work that cause shifts in printing prices, we've finally written a blog just for you!

Whether you’re a printing veteran or a “newbie,” The Ultimate Guide to Buying Print will be an essential resource. The guide will walk you through the print ordering process, help you lower your printing costs and help simplify your ordering experience. Download your copy today and benefit from our annually updated, heavily-researched print buying guide

Every Sunday, around the world, people say to themselves, “Ugh, I have to go to work tomorrow,” It’s understandable. It is sad when our time to spend with family and do the things we enjoy is over. With a positive mindset, we can alter that perception and look forward to all aspects of our lives; work included!

Being a REALTOR® is not just about selling homes, it’s also about selling your personal brand as a real estate agent. Home buyers and sellers will, more often than not, hire a REALTOR® they know rather than someone they have never heard of before. Establishing your personal brand as the neighborhood REALTOR® will assure clients that you are the expert in an area, that you understand their needs and have the experience to close a deal.

Variable Data Printing is a type of digital printing that customizes each piece during the press run. This means that you can print any digitally print item with different text or images on each piece. This allows personalized print materials to attract more interest or communicate a very specific message.

In a world where choices for the service industries are quickly shifting more and more towards online options, some consumers and businesses may lean towards dealing with local service providers thinking local vendors will save them money and or time. In fact, when considering printing needs, using an online printing service provides more benefits when compared to the local printing company.

Every day we interact with our environment and other people, taking in everything we see often times without ever giving this information a second thought. The bright orange of a sunrise, the green of the trees and grass, even the black asphalt and yellow lines of the road along our daily commute. These colors help to shape our daily experiences and are often the reason that we react to certain situations in specific ways.

Thinking about the environmental impact of your print job is an important step when deciding on a commercial printer. Whether in advertisements or even on the packaging of the products we purchase everyday, the terms “eco-friendly” or “green” have become as pervasive as the efforts they represent. What does it mean to be a “green” printer and what steps are taken during the printing process to promote sustainability and cut down on waste?

Anyone who has produced a catalog for their business has seen the benefits that it can provide. Whether your company specializes in retail, wholesale or you are an artist producing a portfolio, a catalog is an excellent option to place in the hands of a prospective buyer for them to browse at their leisure.