Being a REALTOR® is not just about selling homes, it’s also about selling your personal brand as a real estate agent. Home buyers and sellers will, more often than not, hire a REALTOR® they know rather than someone they have never heard of before. Establishing your personal brand as the neighborhood REALTOR® will assure clients that you are the expert in an area, that you understand their needs and have the experience to close a deal.

Variable Data Printing is a type of digital printing that customizes each piece during the press run. This means that you can print any digitally print item with different text or images on each piece. This allows personalized print materials to attract more interest or communicate a very specific message.

In a world where choices for the service industries are quickly shifting more and more towards online options, some consumers and businesses may lean towards dealing with local service providers thinking local vendors will save them money and or time. In fact, when considering printing needs, using an online printing service provides more benefits when compared to the local printing company.

Every day we interact with our environment and other people, taking in everything we see often times without ever giving this information a second thought. The bright orange of a sunrise, the green of the trees and grass, even the black asphalt and yellow lines of the road along our daily commute. These colors help to shape our daily experiences and are often the reason that we react to certain situations in specific ways.

Thinking about the environmental impact of your print job is an important step when deciding on a commercial printer. Whether in advertisements or even on the packaging of the products we purchase everyday, the terms “eco-friendly” or “green” have become as pervasive as the efforts they represent. What does it mean to be a “green” printer and what steps are taken during the printing process to promote sustainability and cut down on waste?

Anyone who has produced a catalog for their business has seen the benefits that it can provide. Whether your company specializes in retail, wholesale or you are an artist producing a portfolio, a catalog is an excellent option to place in the hands of a prospective buyer for them to browse at their leisure.

If you have ever received a brochure, and the vast majority of us have, you may have wondered why businesses spend time and money printing these items when they could easily just send an electronic version. This week's blog takes a look at why printed brochures are such an effective marketing tool that you should begin leveraging today if you aren't already.

Direct marketing is an important and valuable tool for many businesses and organizations that are focused on specific geographic areas, or are attempting to reach a small local community. One of the most effective methods for reaching a targeted audience when conducting a direct marketing campaign is canvassing.

Brochures promote your company’s products and services, letting the reader know what you can do for them in a concise, appealing manner. It also represents your business when you are not there, so it should be as professional looking as possible and should present the messages you would otherwise convey in person.

Technology is constantly changing the way we operate, personally and professionally. That’s the world we live in. The printing industry has been along for the ride and continues to see changes that impact the way we print. Most people, including you, have the ability to benefit from the changes in printing

Historically, print shops have been local establishments serving local and regional communities. But, with the emergence of Online Printers, there’s a whole new realm of possibilities available to you that wasn't previously an option. Discounted pricing, shorter turnarounds and more personalization are just a few of the benefits.

Here’s the simple truth: Printing online saves you time. And time is money. Saving time on your printing will lead to lower printing costs and it will help you manage your marketing program better. The best part is that you don’t have to sacrifice any of your own.